Avahan: A Journal on Hospitalty and Tourism

José G. Vargas-Hernández ¹, Elsa Patricia Orozco Quijano ², Pooja Mehta ³

Affiliations
1 Postgraduate and Research Division, Instituto Tecnológico José Mario Molina Pasquely Henríquez, Zapopan, Jalisco, MX
2 Laurentian University, Faculty of Management, Ramsey Lake Road, CA
3 Himalayan Garwhal University, Shiv Nagar, Pauri Garhwal, Uttarakhand, IN

Abstract

The main objective of this study is to see if the Barranca del Rio Santiago is a tourism and geo-ecotourist attraction that should be included in the Guadalajara brand in order to attract national visitors. This study is exploratory and descriptive in character, with the aim of determining whether the Rio de Santiago Canyon is a tourism and geo-ecotourist attraction worthy of inclusion in the Guadalajara brand. The research was carried out using data from the State of Jalisco’s 2016 Yearbook. In terms of their reasons, only national variables from the Guadalajara Metropolitan Area, as well as other criteria, were used to identify how they arrived at their destination. According to SECTUR’s most recent agenda of competitiveness in Mexican tourist destinations, Guadalajara boasts various natural attractions, one of which is the Barranca del Ro Santiago. This location has a great ecological, recreational, and historical value.

Keywords

City Marketing, City Brand, Geo-Ecotourism, Guadalajara, Guadalajara.

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